Without learning the basics of SEO it is impossible to intelligently use PPC. It is important to understand that PPC is very expensive as compared to SEO and no Digital Marketing campaign can succeed without a good SEO. Thus to understand PPC you need to become a master of SEO only then can your campaign succeed and give results.
These are the reasons why you can’t understand PPC without mastering the basics of SEO:
SEO or search engine optimization is the basis of digital marketing. If you are not visible then no one will know of your existence and thus it becomes critical to have a high ranking on search engines and the correct keywords instilled in your content. If you don’t understand SEO you will not understand PPC or pay per click as if the visibility is not there then you will incur unnecessary costs as each time someone clicks on your ad you will have to pay and if you don’t have a good plan of action then you will not succeed with PPC.
Without an SEO a PPC will fail as PPC is very expensive as compared to SEO and also organic searches yield better results. Moreover the effects of SEO are long lasting and continuous and thus you can use SEO as the basis and a PPC campaign as an add-on. This is the only way you can maximize revenue and visibility and lower costs of PPC.
Also a PPC follows an SEO as first you need to make your webpage and website visible organically and once you get a good enough ranking then you can go for PPC as then your name will be established and also the cost per click will start generating revenue for you. The point to understand here is that a PPC alone cannot make your digital marketing campaign successful, you also have to focus on visibility and higher organic ranking on search engines.
An SEO is critical to a PPC success as without high rankings on organic searches the brand cannot become popular and PPC will unnecessarily burn a hole in your pocket and thus you need to focus on SEO first and then PPC should be initiated and tried. Moreover the effects of SEO are long lasting while that of a PPC are temporary and without SEO the PPC is bound to fail.