It is imperative that your digital marketing strategy is in alignment with your short term and long term goals. And if you find it is not then you should try a different approach by rejuggling the marketing mix.
These are some ways to make sure that your digital marketing strategy is goal aligned:
It is important and critical to make short term goals and see to it that they are accomplished in time so as to succeed in Digital Marketing. It is many short term goals that together make long term achievement and it is critical to stick to the plan of action to ensure business success.
Your digital marketing approach has to yield results in the short terms and it is through these experiments and tests that you will be able to understand whether your digital marketing strategy is going in the right direction.
You should also make long term goals and these will be as a collection of short term goals and thus they will prove to be critical to your companies growth and progress. A long term goal can be a 5 year goal or a 10 year goal.
Through a long term goal you can measure whether the digital marketing campaign is yielding results in the long term or not. And if it is not then you should try a different approach.
You should measure effectiveness of a digital marketing campaign by measuring how much in alignment it is in with the long term and short term goals. A good campaign gives decent ROI in the short term and a major ROI in the long term and you should see to it that this is happening and if it is not then you should change your digital marketing strategy.
It is also important to take feedback from customers and employees about the quality of the product or service and how they perceive it. This can help you in aligning your digital marketing strategies with customer expectation and finally provide delight to the customer.
If you find that your digital marketing strategy is not working in the long run then it is definitely time for a change and you should think about reshuffling your ad spends and marketing mix. You should try out different approaches and then see to it which one works best for you.