It is critical and very important to have a website before going for digital marketing services as a website is your digital identity and your digital visiting card. Moreover the digital marketer will have to lead the customers to some place on the internet and if you don’t have a website and a blog, the entire effort will be a waste.
These are the reasons why you should have a website before you take digital marketing services:
- CHEAPER THAN PHYSICAL STORE
A website is much much cheaper than a physical store and thus it makes complete sense going for a website as you can get a wider audience and are accessible around the world. Also without a website you don’t exist online and thus it is important to have a web presence through a website so that the digital marketer can lead customers to your online store and you can multiply sales and profits.
- 24X7 OPERATIONAL-NEVER CLOSES DOWN
Your website is operational 24×7 and thus it never closes down. Digital Marketing needs a website or blog to optimize through keywords and other digital marketing tools and thus without a website where will the customers be led to and thus a website is your online shop which is open day and night 365 days a year all day and all night.
- LENDS CREDIBILITY
A website lends credibility to your product and brand and then it is the job of the digital marketer to make your website popular and successful through tools like SEO, SMO, Email Marketing and Guest posts. With a website, you exist online and people want to see a website and contact details before they make their buying decisions.
- ONLINE IDENTITY
Your website is your online visiting card and it is where your customers find you. If you have a pleasant and easy to navigate website with quality content then the customer will definitely stay there and will go for your product or service. Through PPC and YouTube ads the digital marketer will make your brand and website famous and you will reap rich dividends.
- ACCESS TO LARGER CUSTOMER BASE
With a website you have a large customer base as you are accessible to the entire world wherever there is the internet and thus whole new worlds of opportunities open up for you and then it is the digital marketer who will help your brand famous and creditworthy.
Thus by going for a smart and simple website you can attract more repeat customers and your digital marketing campaign can be a huge success, making your brand and product into a rage.