YouTube as a business is booming, and the YouTubers are earning a lot. The stats show that 100 hours of content is uploaded to YouTube every minute, which validates the presence of a plethora of content, and with it, comes a plenty of earning opportunities.
If you are curious about how to make money on YouTube, and how does YouTube pay, then you are at the right place. We have listed down effective tricks to make money through YouTube.
1. YouTube Partner Program
This is the primary source explored by most YouTubers. This program monetizes the YouTube videos and enables you to earn money via advertisements. To set it in motion, you will need to become a YouTube Partner, and then create an AdSense account to gain access to Google advertising network. However, it requires a specific number of views before it starts paying you, and this isn’t the most profitable revenue source.
2. Affiliate Marketing
YouTubers are big players in the influencer marketplace and the brands are investing in them for promotion. Most of the YouTube earnings are made through affiliate marketing, wherein the payment model can be pay per view, and/or the commission on the sales generated via the affiliate link. Many YouTubers also review the products and include its link in the video description, but, this strategy requires articulacy.
3. Creating Products
YouTubers who have earned an audience are making money by creating their own products and merchandises. The products vary in accordance with the interest and skills of the creator. The promotion is done in the videos itself, thus imposing no extra cost. Merchandises are also great to introduce the personality and the brand in the offline world, along with earning revenue on YouTube.
4. Fan Funding
Usually, the YouTubers who create quality content build a huge fan base, which helps in earning money. The YouTubers ask for donations from the audience, in order to create better content for them. The fans that make such donations are rewarded with some exclusive benefits, thus, offering others an incentive to do the same. Many platforms such as YouTube Fan Funding, Patreon, etc assist in doing this.
Earning money through YouTube views, first of all, requires the considerable views, for which the Metadata proves valuable. Due to the competition present on YouTube platform, to earn even a decent amount, it is necessary that your videos are being found by the viewers. Optimized metadata (titles, description, tags) assists in making the video more visible, and hence increases the clicks and views, which ultimately helps in increasing the revenue.
Apart from the Metadata trick, promoting the YouTube channel and videos on other social media platforms like Instagram, Twitter, Facebook, etc. also proves to be beneficial.
Making money on YouTube is one of the various unconventional means of earning money in this technologically advanced era. All it takes is a little bit of strategy and planning to turn your passion into a job and your YouTube channel into a major source of revenue.