If you have already reached breaking point in your previous customer retention policy and you do want to attract more number of customers to your business, you should tweak your strategy and give it a listing in Google searches and still you get confused ask top digital marketing expert in Gurgaon.

Google searches has been an amazing platform for business to market their product or services in front of a wider audience. Small businesses, mid size firms are always eager to list their company in top of the Google rankings as they know how much relevant is for them  to get the traction of Internet audience into their own fold.

Time is right to list your business in Google searches which is a kin to increasing your company turnover.

Have a look at some more benefits which Google search results provides:-

Future belongs to mobiles/tablets

• There has been a drastic change in Internet usage trend. People are browsing internet through mobile devices, which is something should be watched carefully because, if it is to be believed in upcoming years Internet usage will be more mobile or tablets oriented.

• Google maps has been termed favorite map of mobile internet users. One feature which made Google map popular is its high inclination towards local business in a particular area. Everything from a local restaurant to spa or a motel can be listed in Google maps which is why its evident to list your business in Google searches.

Google local search

• Google local search ideally puts you on the map. How many times  have you searched local restaurants and pubs in your area. I guess , most often. And most of the millennial’s use google maps to find out the nearest business establishment in their area. Listing your business on the google map increases business visibility and puts it in a prominent position.

Gain number one spot on Google searches

• The chances to make at the top is distant but still very attractive. If your business is number one in the game then there is high chance that it will attract more number of foot falls. To gain a top spot and to maintain it, requires a consistent and considerable combination of hard and smart work. However, one thing is clear if you get that spot then everything is bright for your business.

I hope the above given information gave you a clear understanding of why it is beneficial for your business to list in the Google searches. For more information check out, top digital marketing expert in Gurgaon.

In the new century of defining technological revolution, digital advertisement has taken front seat in re calibrating the online marketing space traditionally, visual advertisement was hefty and were of exorbitant rates. However, with the rise of top digital marketing services in Gurgaon, display advertisements is now easy and cheap that why it is being adopted by number of companies.

Display advertisements fuels many add on benefits that others can’t, such as faster brand building, effective targeting and real time conversion measuring. Big companies often choose display advertising over others is because it reaches most people within their area of influence. Likewise, online banners carries more informative content regarding the company and its product. Plus, online banners gives you an opportunity to post interactive media and long form text which wisely educate the viewers.

There are some more advantages of display network advertisements are:-

Targeting market campaigns:-

The whole process of marketing right from the awareness, education and evolution can be summed up in display advertisements. Other media such as email marketing tends to follow only a specific are a approach. The reason display are attractive is because they are eye catchy, can build an awareness brand very quickly.People are more likely to remember what they see than what they read and hear. The deadly combination of display and informative SEO content that attracts more and more people into the kitty.

Mobile displays:-

Android mobile users are increasing in a rapid pace. Mobile display advertisements are the biggest tool for getting a more strategic response from your target audience. Various studies show that mobile display advertisements helps improve market response considerably.

Furthermore mobile displays helps improves the probability by ten percent that consumers will recommend to the brand. You can yourself check its credibility by evaluating and comparing two different groups of display and non display or you can ask an top digital marketing consultant in Gurgaon.

Lifts brand image:-

Companies are very much conscious about their brand image they don’t want to alter the reputation of their brand at any cost. Display advertisements tend to provide a great deal care in uplifting of a brand image. Use of custom imagery in display ads can augment your brand image in front of citizens.

Visual representation of the information is always, anyways better then the plain text. It attracts more people towards the brand. Since each business’s needs, goals and objectives are unique, we can’t give you a one-size-fits-all answer to creating a successful display strategy.

However, we can provide you with some suggestions and best practices. Addressing each of these points will get you on your way to taking advantage of the many opportunities display Network offers. And if you still need help, check out best top digital marketing services in Gurgaon.

Knowing your competition is essential in order to beat them, and hence, a competitive SEO analysis must be an integral part of your campaign. How to do Competitor Analysis in SEO is a procedure in which you scrutinize other related websites and businesses that outrank you. Analyzing the competitive landscape would equip you to create an effective campaign.

Now, How to do Competitor Analysis in SEO? Read on to find out. 

1. Identify the Competition

The first step is to identify your competition, both known and unknown. Along with this, you must recognize what your competition is doing, how it is different from your campaign, and whether it is working successfully for them. Find out their targets, initiatives, and position in the market as well.

2. Compare Rankings and Content

Analyzing keywords cautiously would help you discover unknown competitors, and open a whole new set of information in detail. Moreover, focusing on keywords during the analysis would allow you to figure out the vast scope of the content posted by brands, bloggers, and publishers, which might be in competition with your content.

3. Spot the Opportunities to Outrank Them

During your analysis, make sure to identify the strengths and weaknesses of all your competitors, recognize the threat they pose, and most importantly, find out opportunities where your content can outrank theirs. Utilizing advanced tools for discovery and strategizing will strengthen your campaign, and make it highly competitive.

4. Delve Deeper

Do not just analyze what meets the eye, rather conduct both off-page and on-page analysis, which would include studying the anchor texts, backlinks, traffic figures, social media strategies, and the tools utilized. Further, marketing strategies must be analyzed in-depth, along with their impact. All this would make the analysis highly effective.

Following all these steps would provide you with a competitive advantage, and better insights, consequently benefitting your SEO campaign. A competitive analysis is a weapon which, if utilized the right way, can assist you in building the best campaign, and outranking your competitors in no time. 

Most of the companies are always confused as to whether hire a Salesperson for their marketing or invest in SEO services. While both the alternatives have some individually distinct functions as well, more or less, they can be considered equal to each other.

Although you might be inclined towards hiring a salesperson than choosing SEO services, I suggest you read this article and then make the right choice.

1. The Training

When you hire a salesperson, it becomes necessary to mentor them, which turns out to be quite time-consuming. Similarly, while availing SEO services, you will have to interact with the agency and explain them the aims and objectives. However, it will take less time than what you will have to spend on training a salesperson.

2. The Success

Salespersons can take your company towards greater success and can be considered as long-term producers of high turnovers. When it comes to SEO agency, the chances of success are much higher with the right strategy and support. Moreover, improvising the SEO techniques according to changing trends is easier than asking the salesperson to develop new skills, or hire a new person for the job altogether.

3. The Compensation

Both salesperson and SEO services can cost you, more or less, the same amount of money. Hence, what becomes important while making a choice is considering where you will get more return on your investment, and for this, you need to analyze the marketing needs of your business. Once you do that, the only thing left in to select the service which will be more relevant to the type of business you do, and its needs as well.

4. Best of Both Worlds

It is not necessary to make this an either-or proposition; instead, you can combine both the services and avail the best out of both. SEO will dig up more and more leads for you, and a salesperson will help you close deals with the newly generated leads, hence bringing more efficiency to your operations. 

SEO services and salesperson are both extremely significant elements for making any business thrive, and hence, it becomes indispensable to choose them with utmost cautious. Therefore, this article would clarify the things surrounding them both, and facilitate you in making a better choice.  

YouTube as a business is booming, and the YouTubers are earning a lot. The stats show that 100 hours of content is uploaded to YouTube every minute, which validates the presence of a plethora of content, and with it, comes a plenty of earning opportunities.

If you are curious about how to make money on YouTube, and how does YouTube pay, then you are at the right place. We have listed down effective tricks to make money through YouTube.

1.    YouTube Partner Program

This is the primary source explored by most YouTubers. This program monetizes the YouTube videos and enables you to earn money via advertisements. To set it in motion, you will need to become a YouTube Partner, and then create an AdSense account to gain access to Google advertising network. However, it requires a specific number of views before it starts paying you, and this isn’t the most profitable revenue source.  

2.    Affiliate Marketing

YouTubers are big players in the influencer marketplace and the brands are investing in them for promotion. Most of the YouTube earnings are made through affiliate marketing, wherein the payment model can be pay per view, and/or the commission on the sales generated via the affiliate link. Many YouTubers also review the products and include its link in the video description, but, this strategy requires articulacy.

3.    Creating Products

YouTubers who have earned an audience are making money by creating their own products and merchandises. The products vary in accordance with the interest and skills of the creator. The promotion is done in the videos itself, thus imposing no extra cost. Merchandises are also great to introduce the personality and the brand in the offline world, along with earning revenue on YouTube.

4.     Fan Funding

Usually, the YouTubers who create quality content build a huge fan base, which helps in earning money. The YouTubers ask for donations from the audience, in order to create better content for them. The fans that make such donations are rewarded with some exclusive benefits, thus, offering others an incentive to do the same. Many platforms such as YouTube Fan Funding, Patreon, etc assist in doing this.

BONUS TIP

Earning money through YouTube views, first of all, requires the considerable views, for which the Metadata proves valuable. Due to the competition present on YouTube platform, to earn even a decent amount, it is necessary that your videos are being found by the viewers. Optimized metadata (titles, description, tags) assists in making the video more visible, and hence increases the clicks and views, which ultimately helps in increasing the revenue.

Apart from the Metadata trick, promoting the YouTube channel and videos on other social media platforms like Instagram, Twitter, Facebook, etc. also proves to be beneficial. 

Making money on YouTube is one of the various unconventional means of earning money in this technologically advanced era. All it takes is a little bit of strategy and planning to turn your passion into a job and your YouTube channel into a major source of revenue.  

Are you working to increase the search performance of your website? If yes, then one of the thing that you must be taking care of is the Bounce Rate, and ensure that it remains low at all times. A high bounce rate is merely a symptom that your strategy has some glitch in it, and the visitors that you get, are not having a good user experience.

Now, the question is – What to do for reducing the bounce rate? Keep reading to find out.

1. Maintain a High Speed

If your website loads at a slow pace, then it can lead to more conversion drops. The slow loading websites have higher bounce rate, hence, maintaining a high speed is crucial, and you must take all the necessary steps to do so.

2. No Pop-ups

Pop-ups are one of the few most annoying things that users dislike, and hence, to reduce bounce rate, it is better to steer clear of any pop-ups. Even though some well-designed pop-ups can convert a large number of visitors into long-term readers and improve conversion rates, yet, most experts feel that staying away from pop-ups is a better tactic.

3. Offers on Top

Another good tactic to keep the visitors engaged and reduce bounce rate is to display all the relevant stuff, be it offers, discounts, or limited time deals, on the very top of the homepage. This way, the visitors would get allured by the best deals displayed and would enjoy their experience.

4. Tell a Story

All the visitors adore a good story, and it keeps them highly engaged. Hence, it is necessary to formulate stories which are truthful, show your passion, and are ones which the visitors would remember and respond to. Include eye-catching terms, and pair it with quality visual content, and you will see a reduction in your bounce rate, in no time.

5. Have a Responsive Design

Your visitors would be accessing the site from all sorts of devices, and hence, it is imperative that you take care of their needs and have a responsive web design, which would provide a good user experience across different devices, and browsers as well. This would not only be good for the visitors, but for you as well, as it will reduce the bounce rate, and make your website more desirable.

6. Use High-value Traffic Keywords

Keywords can make or break your deal, and thus, you should use high-value keywords which will bring high-value traffic. The right kinds of keywords would fetch you more visitors, who are more likely to spend time on the website, consequently, reducing your bounce rate to a large extent.

These above-mentioned strategies would surely assist you in reducing your bounce rate. Moreover, it is necessary that you keep making content strategies, and modify the page as per requirements, to ensure that your bounce rate stays low at all times.

Thousands of publishers, all over the world, are using AdSense to earn money by merely advertising. However, the larger question we would be dealing with in this article is – What is Google AdSense, and how Google Adsense works?

Google Adsense, simply put, is a CPC (cost-per-click) advertising program which allows publishers to insert a bit of HTML in their sites and have ads appear, which are relevant to the content of the website.

Moreover, this is one of the easiest ways for you to make money with your sites. Once you install the ad code, the AdSense spiders carefully analyze your page, check its inventory of ads, and use related ads on your web pages.

1. What does Google say?

Google, in four steps, explains what how you can use AdSense, which are – Explore and Select the right Ads for your site, Choose where you want them to appear, Watch highest paying ads going live, and Make money! After accumulating a specific minimum amount, Google will send you your paycheck.

2. Successful Network

AdSense brings together people who are looking for spaces to advertise, and others who are looking for advertisements to fill their available spaces. AdSense network is massive, and this arrangement is profitable for all the parties involved. Moreover, with the ad network such as this, you will not stress more about selling the advertising space and will be able to focus more on creating quality content for your customers.

3. Demand for Active

For continuing making money from ads, it is necessary that you keep your AdSense account up to date, and active. Not only this, once every while, AdSense would require certain tune-ups to keep up the smooth performance. Another important aspect is to attract more and more traffic to your website, which will, consequently, make your AdSense efforts more fruitful.

4. Higher Degree of Control

AdSense gives you the autonomy to choose what ad you want on your webpage. Several striking features allow you to pick the ads which fit according to the content, style, and layout of your website, and there is a large pool for you to choose from. You are entirely in control of putting the ads, the way you want.

5. Optimizing and Measuring Performance

AdSense has an Optimisation page, which will provide you with the performance reports, as well as critical insights as to how you should improve your content and engage with the target audience. Other than these key engagement metrics, it will also measure your earnings, and provide tailored recommendations, which will help you to choose the right path for your website.

6. Mobile Friendly

AdSense also has a mobile app, and mobile-friendly ad formats, which can adapt to different screen size. This feature ensures that the users are always having a good experience with AdSense.

7. Before getting started

To get the approval for your website, you will need to ensure certain things, which are –
a. Make sure to include the About, Contact, and Privacy pages.
b. Always try to use original content.
c. Have the full ownership of the website, or have the permission of the owner.
d. Adhere to the AdSense program policies.

AdSense is a tool which won’t ask for much effort from your side, and yet, would help you make a lot of money, hence making the return on investment quite high. So what are you thinking now? Get AdSense for your website, and start making those extra effortless pennies!

Difference between Domain Authority and Page Authority

DOMAIN AUTHORITY:-

A domain authority predicts how good the website will rank on the SERPs or search engine result pages. The scores of domain authority are from 1 to 100 and the greater the ability to rank the greater the scores.

Multiple factors go into calculating Domain Authority which include linking root domains and number of total links. The score can be thus used to compare the ranking strength of a website over time.

A website domain authority can be seen through MozBar which is a chrome extension and by link explorer and the SERP section of the keyword explorer amongst many other tools.

Sites like Google and Wikipedia have a large number of high quality external links and thus are at the top end of the domain authority scale. On the other hand small businesses and newer websites have a significantly lower DA score and often start with a score of 1.

The significance of Domain Authority is that it lets you compare the DA scores and helps determine which sites have more important and powerful link profiles. As DA is a comparative score thus there is no bad or good DA score.

PAGE AUTHORITY:-

PA or Page Authority predicts how well and good a specific page will rank on a SERPs or search engine result pages. The PA scores wary from 1 to 100 with a higher score indicating a greater ranking ability.

Dozens of factors are taken into consideration including web indexes while determining PA. Similar to DA it used a machine learning model to identify the algorithm which best correlates with rankings across many thousands of SERPs which produce PA scores using specific calculations.

PA is a comparative metric and not an absolute one and thus there is no good or bad PA only a higher score indicates which pages have a more powerful link profile as compared to others.

By improving a pages link profile you can positively influence a pages Authority. You can thus do this by procuring external links from other high authority pages which act as votes of confidence for the PA of your page.

By having a plan in mind and by using strategical digital marketing tools effectively you can make a great success in SEO for Ecommerce Website. You can instill keywords in images and pages, you can post guest blogs with backlinks and you can help create a fantastic website. All these leading to customer delight.

These are some ways in which you can do an effective SEO for a Ecommerce website:

• KEYWORD RESEARCH

Keywords are critical for a successful SEO and it is very important to instill the right and relevant keywords to optimize the company’s digital campaign.

Firstly you need to research and take hints from competitors as to which keywords they are using and then you can take an educated guess as to which keywords are best suited for your e commerce client’s website and blogs.

• OPTIMIZE IMAGES

You can also optimize images by instilling keywords in the image name and thus when a customer types in that specific keyword the image pops up and leads him directly to the client’s website thus optimizing the SEO.

• PRODUCT TITLE KEYWORDS

You can also instill keywords in product titles and thus when the customer searches for a particular product through a keyword the product page will pop up and will lead him straight to the client’s site.

• WORK ON WEBSITE

It is also important and critical to have a great website so that when the customer visits it he has a pleasant and delightful experience. Also the website should have the relevant keywords instilled in it so that the ranking on search engines improves and the website is ranked high every time a keyword is searched for.

• GREAT USER EXPEERIENCE

You need to provide a great user experience to the customer who visits your website. You should avoid videos especially flash ones and make your website smart and simple so that the customer finds it easy to navigate and experiences delight and satisfaction while on it.

• POST CONTENT WITH RELEVANT KEYWORDS

You can also submit blogs with the company name and relevant keywords on guest post sites and when they publish it and it has backlinks then the user is directed to your website. Thus the site gets quality content and you get backlinks to your client’s website.

Thus by following these simple steps you can easily create a fantastic and successful digital marketing campaign for your e-commerce client and help him taste success. This will also improve your reputation and bring you more business and help you multiply your revenue.

SEO is as significant for the growth of a website as water for plants, and hence, it becomes imperative to include, not only On-page SEO but Off-page SEO as well. Lets us first understand How to do SEO for Website Step by Step – it is the optimization of a brand’s footprint, by using links, content, and relationships. The ultimate goal of SEO is to gather positive interactions for a brand in the form of positive reviews, mentions, links, etc. 

Now, the vital question is, what are the best ways for How to do SEO for Website Step by Step? Allow us to answer this question by listing down the 5 best ways for the same:-

1. CREATING HIGH-QUALITY SHAREABLE CONTENT

The key to kicking off a great off-page SEO campaign is to focus on creating fresh, authentic and high-quality content, which can be shared easily and will be able to generate natural backlinks to the website. These days, more than written content, visual content such as images and videos are gaining ground, therefore, creating content in this format will prove to be more successful for your venture. 

2. SOCIAL MEDIA ENGAGEMENT

Social Media is the answer to all your off-page SEO woes, as it can take your website to the top in the blink of an eye, well that might be an exaggeration, but it is true that social media platforms are a great help to make a website popular as well as engage with the target audience. Being proactive is the way to go, and you will be really surprised to find out how much this little addition to your list of daily tasks will assist in the overall growth. 

3. REACH OUT TO INFLUENCERS

Influencers are indeed angels for all sorts of ventures out there. Since you are already going to create shareable content, it is nothing but appropriate to get in touch with some influencers who might be of help in the promotion of your website. Influencers have a large number of followers who trust them, and through them, you will be able to divert a lot of attention to your endeavor. 

4. Q&A FORUMS

Being present on the question and answer sites will surely assist you in getting a lot of traffic on your own website. You just need to start answering the questions related to your venture, and do not forget to drop the link to your site in that answer, this way, a lot of people will visit, at least once. Same goes for leaving comments on relevant posts that might catch the eye of someone from your target audience, just remember to be precise and informative. 

5. SUBMISSION TO SEARCH ENGINES

Last but definitely not the least is submitting your website to all major and minor search engines such as Google, Bing, Yahoo, Baidu, etc. This is the way to enter the league and remain in it because without this submission, your site is any way dead as it will not appear in the search result. There are several platforms which will help you in submitting your website to these search engines, so you must do it, this step holds great significance and can impact your website tremendously. 

It is cut-throat competition out there, and in order to survive and thrive, you need to try your hands on every other trick that will up your game in the market. Due to off-page optimization, your website will be at a better position, consequently increasing the chances of it becoming a success, and well, there’s in nothing else but the success that you desire, and therefore, now you know what all you need to make it happen.