Check for How to do Competitor Analysis in SEO

Knowing your competition is essential in order to beat them, and hence, a competitive SEO analysis must be an integral part of your campaign. How to do Competitor Analysis in SEO is a procedure in which you scrutinize other related websites and businesses that outrank you. Analyzing the competitive landscape would equip you to create an effective campaign.

Now, How to do Competitor Analysis in SEO? Read on to find out. 

1. Identify the Competition

The first step is to identify your competition, both known and unknown. Along with this, you must recognize what your competition is doing, how it is different from your campaign, and whether it is working successfully for them. Find out their targets, initiatives, and position in the market as well.

2. Compare Rankings and Content

Analyzing keywords cautiously would help you discover unknown competitors, and open a whole new set of information in detail. Moreover, focusing on keywords during the analysis would allow you to figure out the vast scope of the content posted by brands, bloggers, and publishers, which might be in competition with your content.

3. Spot the Opportunities to Outrank Them

During your analysis, make sure to identify the strengths and weaknesses of all your competitors, recognize the threat they pose, and most importantly, find out opportunities where your content can outrank theirs. Utilizing advanced tools for discovery and strategizing will strengthen your campaign, and make it highly competitive.

4. Delve Deeper

Do not just analyze what meets the eye, rather conduct both off-page and on-page analysis, which would include studying the anchor texts, backlinks, traffic figures, social media strategies, and the tools utilized. Further, marketing strategies must be analyzed in-depth, along with their impact. All this would make the analysis highly effective.

Following all these steps would provide you with a competitive advantage, and better insights, consequently benefitting your SEO campaign. A competitive analysis is a weapon which, if utilized the right way, can assist you in building the best campaign, and outranking your competitors in no time.